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SKILL.md — Google Analytics 4

Real skill file for agents. When to use / when not is inside the document. This is not a fake MCP listing.

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---
name: google-analytics
description: Operate Google Analytics 4 as an agent using public APIs, CLIs, and docs. Twin Score agent 80.
---

# Google Analytics 4 skill

GA4 is the default marketing analytics for the open web after Universal Analytics sunset. The human UI is a well-known source of confusion. Measurement Protocol and the Data API let agents send and query events. We score the current GA4 product, not UA nostalgia, and we do not invent traffic numbers for this directory. Twin Score on this directory is 68 for humans and 80 for agents, using the public rubric (interface, onboarding, human docs, collaboration, support, pricing fairness, accessibility, reliability versus API quality, MCP or tool surface, CLI, structured docs, machine auth, quotas, determinism, and skill packaging). Google Analytics 4 is sold by Google, founded 2020, headquartered in Mountain View, USA. Pricing in public materials: Free 360-less GA4; Analytics 360 is enterprise paid. Machine capabilities we record: API strong, MCP none, CLI none, docs basic, auth Google account, service accounts, Measurement Protocol. This page is editorial, not a star rating scraped from users.

## When to use

Use this skill when a user asks to integrate, script, or evaluate Google Analytics 4 (Google).

## When not to use

Do not claim an MCP server exists unless the capability matrix says so (current MCP level: none). Do not invent user-count ratings.

## Capability matrix

| Surface | Level |
|---|---|
| API | strong |
| MCP | none |
| CLI | none |
| Docs | basic |
| Auth | Google account, service accounts, Measurement Protocol |
| Webhooks | strong |
| SDKs | http |

## Auth

Google account, service accounts, Measurement Protocol

## Pricing (public)

Free 360-less GA4; Analytics 360 is enterprise paid.

## Official site

https://analytics.google.com

## Twin Score

Human 68. Agent 80. Updated 2026-08-01. Rubric: https://buildsomethingagentswant.com/scorecard

## Alternatives

- posthog
- amplitude

Download raw · Capability matrix