---
name: hubspot
description: Operate HubSpot as an agent using public APIs, CLIs, and docs. Twin Score agent 84.
---

# HubSpot skill

HubSpot is the inbound CRM and marketing suite that starts free and grows into a stack. Humans live in deals, sequences, and the CMS. Private apps, webhooks, and a large REST surface make it agent-operable. We do not quote customer counts we cannot defend; we score the product surface. Twin Score on this directory is 81 for humans and 84 for agents, using the public rubric (interface, onboarding, human docs, collaboration, support, pricing fairness, accessibility, reliability versus API quality, MCP or tool surface, CLI, structured docs, machine auth, quotas, determinism, and skill packaging). HubSpot is sold by HubSpot, founded 2006, headquartered in Cambridge, USA. Pricing in public materials: Free CRM; Marketing, Sales, Service, CMS, and Operations Hubs as paid seats/add-ons. Machine capabilities we record: API excellent, MCP none, CLI none, docs strong, auth OAuth and private apps. This page is editorial, not a star rating scraped from users.

## When to use

Use this skill when a user asks to integrate, script, or evaluate HubSpot (HubSpot).

## When not to use

Do not claim an MCP server exists unless the capability matrix says so (current MCP level: none). Do not invent user-count ratings.

## Capability matrix

| Surface | Level |
|---|---|
| API | excellent |
| MCP | none |
| CLI | none |
| Docs | strong |
| Auth | OAuth and private apps |
| Webhooks | strong |
| SDKs | http |

## Auth

OAuth and private apps

## Pricing (public)

Free CRM; Marketing, Sales, Service, CMS, and Operations Hubs as paid seats/add-ons.

## Official site

https://www.hubspot.com

## Twin Score

Human 81. Agent 84. Updated 2026-08-01. Rubric: https://buildsomethingagentswant.com/scorecard

## Alternatives

- salesforce
- intercom